Pinterest marketing can be very frustrating at times, especially when you think you just got the hang of it and you’re slowly but surely climbing the Pinterest Serps and your pins are finally being seen and you’re getting some decent engagement…..
You’re knocked out of the race (or so it may seem) only to be told that all of those ‘best practices’ you’ve been doing are now outdated and Pinterest has again updated their algorithm.
That wouldn’t be so bad if Pinterest were a little more transparent and told you what they want from you, but their vague hints into the ‘new’ best practices leave you feeling like you might not understand their language anymore (nevermind try to make sense of it!).
They are 100% dropping the ball with communication and sending majorly mixed messages.
Here at Digitally Approved, we’re not getting wrapped up in it. For the most part, nothing has changed – they’ve just reinforced their desire for “new”.
We *get* that they can’t say exactly how they rank pins. And even if they wanted to it would probably change before they even communicated it. And we understand they can’t give detailed advice to individual accounts.
What we DO know is that Pinterest most definitely works because we HAVE seen the results.
In fact, the potential traffic that Pinterest can send you is high quality and you can get lots of it at a much faster rate than you could with Google.
We also know that it’s not good to put all our eggs in one basket. Especially when you have an internet business, or actually any business, it’s a very good practice to diversify your traffic and income. I think this makes sense now more than ever with the world being in such a vulnerable insecure place.
So how do you keep spinning on that hamster wheel when it feels like you’re not being productive?
First of all, you need to remember that Pinterest is a Search Engine and not a Social Media Platform. Once you get that, things become A LOT clearer. Because (and this is the good news) if Pinterest is a Search Engine then the pins you make are here to stay 🙂
They have the potential to be searched for and found for many years to come. It’s not like other Social Media platforms that rely on your audience seeing your content at that moment when you post it and if you’re lucky you get a few likes and shares and that’s it. Although Pinterest also includes that element, it is definitely not the be-all and end all of that beautiful pin you created.
Secondly, Pinterest is kind of following along in Google’s footsteps. Although to tell you the truth I don’t think Pinterest knows what it wants to be when it grows up… Google, Instagram, YouTube……. But whichever one it is it’s most definitely looking for high-quality pins and high-quality content on your website.
What does all of this mean for us Pinterest Marketers today?
It means that you can no longer rely on beautiful pins alone to get you that traffic. It needs to be a combination of great fresh content and beautiful fresh pins, as well as some serious keyword research for your pin description which is working behind the scenes to get you seen. You also need to be constantly making new pins that lead back to the amazing content you’ve created.
Yes, Pinterest wants to make its users experience the best it can be. And they can do that by providing the Pinterest user with beautiful quality pins and quality content.
As this is a relatively new concept for Pinterest I believe that it’s presently testing it’s new technology to find that quality content and sometimes it makes mistakes and isn’t 100% accurate, which for the Pinterest Marketer can be very frustrating because a website can be marked as ‘spammy’ when actually it’s a very decent website which is producing high-quality content.
But when you keep at it and you show Pinterest that you are a serious Marketer or Blogger, eventually their systems and algorithms will get that and they’ll recognize you for the long haul and will even help you reach more people and consequently get more traffic. Once you become one of Pinterest’s ‘trusted’ sites and you give them the quality that they’re looking for, the whole ball game changes.
Here at Digitally Approved we work with and have tested scores of sites and seen that the slow, long haul, excellent quality approach works the best. Along with a fair share of patience 😉 By constantly pinning beautiful new pins that lead back to beautifully created content you can be pretty sure that the ‘hamster wheel’ will produce the results that you are looking for.
Digitally Approved Case Studies
We have seen beautifully designed pins that took between 20-40 weeks to ‘take off’, just like the well known Google sandpit in a way. But when they do take off they can bring you a ton of great quality traffic that will leave you feeling glad you didn’t throw in the towel.
Take this site for example:
The progress made here was simply from being consistent in creating high quality pins with the right SEO pin descriptions as well as the site itself having high quality content. No hocus pocus, no black hat SEO tricks, just very good quality pins and content and a great pinning strategy.
Or this one for example:
The blue line is this year and the orange line last year. And this is only the beginning because this site has a ton of great quality content to share.
And this one that is constantly getting more than 1500 click-throughs a day:
Yes! all of the above examples are actual clicks through to the site. No vanity metrics at all.
To Sum It Up
As you can see Pinterest is still working 🙂 And can most definitely get you that organic traffic you’ve been dreaming of.
The fact is that if you’re a blogger, an entrepreneur or a small business owner, and you haven’t yet discovered the power of Pinterest, then you’re missing out on traffic, leads and income!
Yes. We know it’s very time consuming, and the learning curve is a big one. You simply can’t do everything by yourself when you have so many other things you need to do to invest in your business. As the saying goes, “you can do anything, but you can’t do everything!”
So if you’re struggling with juggling it all then it’s time to check out our very reasonable packages at DigitallyApproved.com, the only place where you’ll find a package that includes pin design and pin descriptions.
Let us help you get on the Pinterest bandwagon without the hassle of doing everything yourself.