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Using Pinterest to Drive Traffic to Your Site in 2021

If Pinterest were a country, it would have a larger population than the United States.

 

We’re talking ACTIVE USERS — the ones who use Pinterest at least once a month (and probably a lot more).

 

How about this stat? 45% of Americans with a household income over $100K use Pinterest.

 

OK, one more: 80% of weekly users have discovered a new brand or product on Pinterest.

 

(and don’t just take my word for it… it’s straight from the horse’s mouth.) 

 

Now let’s put that all together:

 

Nearly half of a US-sized upper-middle class population finds new brands and products on Pinterest.

The Search Engine Shopping Center 

 

The moment you see Pinterest as a powerful search engine that caters to shoppers, things start to click.

 

Oooh, I gots me some good ideas now…

 

What could be easier for shoppers than to search for something and buy it immediately — without ever leaving the search engine?

 

In fact, more than 25% of people’s time on Pinterest is spent shopping 🛍  …more than any other social network!

 

Plus, half of Pinterest users are outside of the US, which means you have access to a wider international audience. 

 

According to Pinterest, in 2021, there are now more than 5 billion searches on the site every month, which is a 150% increase from five years ago. Plus, product searches have been growing more than 20x YoY.

 

This isn’t just text-based search, either, Johnny… 

 

Pinterest has been innovating like mad to change the way people discover images and videos. They have developed their own computer vision-powered visual search, in which you can select a small part of a pin to do a search from. Plus they use Related Pins, topical Guided Search, and something called Lens that launched in 2017. With Lens, you can point your camera at (or choose a photo of) anything you like, and Pinterest will show you related items.

 

Kinda’ creepy taking pictures of others like that, no?

 

Pinterest is doing an excellent job at helping users find exactly what they want. It’s your job to make sure your pins are showing up in these searches. 

 

Then they can get discovered by people with money who are actively searching for things to buy.

 

Say you sell gift baskets out of your home, and you’re selling them directly on Pinterest through their “Buyable Pins”. 

 

Wouldn’t it be nice if your pins appeared at the top when someone searched for gift baskets? I bet it would 😉

 

Let’s see how we can help you do that, shall we?

 

Keep reading and we’ll show you:

  • The two most engaging pin formats
  • The best types of content to focus on
  • How to create pins that drive traffic to your site

 

One more thing before we move forward — you’ll want to convert your Pinterest page into a Business Account. That way, you’ll have access to useful features like analytics and bulk pinning.

 

The Two Most Engaging Pin Formats 📌

Aside from your standard image pins and the odd carousel Pin, here are the two post formats you should be giving more attention:

 

Video Pins

Video is the king of modern-day marketing. It’s always an excellent tool in any social media strategy. You can get really creative with how you use video pins to grab people’s attention and keep them engaged. 

 

Even if you don’t want to show your face on screen, there are different ways to incorporate video pins into your Pinterest marketing strategy. Try pointing a camera down onto a table top where you show just your hands doing something. Or point your camera at something of interest while you tell a story from behind the camera.

 

I’m drooling while writing this…

 

Make sure your videos are engaging and grab the viewer’s attention right away. Otherwise, people will just scroll right on by. You can also overlay text onto the video to make it more interesting, and to accommodate people who have their sound off. Overlaying text, gifs, and stickers onto videos is a good idea too.

 

Although Video Pins can be up to 15 minutes long, Pinterest recommends videos between 6–15 seconds.

 

Why use Video Pins?

We all love watching videos. I hear they’re worth a million words — or something. They’re an excellent way to show your product in action or tell your brand story.

 

Every social network wants to maximize eyeball time on their platform, and that’s why Video Pins are aggressively promoted by Pinterest.

 

What can you use them for:

  • Quick and snappy product demos
  • Behind-the-scenes features
  • Step-by-step guides
  • Mini-series about your brand or products

 

Best Practices:

  • Grab attention in the first few seconds 
  • Keep it short and simple
  • Add text overlay for additional context and people who have sound off
  • Use clear titles, descriptions, and hashtags for SEO
  • Shoot vertical video when possible — most users are on mobile
  • Know the specs

 

Idea Pins

Unlike other post formats, feature-rich Idea Pins allow you to add more depth to your content. You can incorporate up to 20 pages of video, image, voiceover, music, transitions, text, stickers, tags, and links into a single Pin. There’s also a neat “details page” you can use to include ingredients or instructions.

 

 

Wish I could draw dotted lines with my fingers 😮

 

They work kind of like Instagram and Facebook stories, so you can have a lot of fun with them. The main differences are that anyone can save Idea Pins to boards, and each of the pages can be up to 60 seconds long! 

 

Pinterest WANTS people to save them, comment on them, and like them, just like any other pin format.

 

Pinterest also provides a suite of editing and publishing tools with video-first features, plus updated analytics with added metrics. You can save multiple drafts for when you have a flow of ideas, and you have export options for sharing them outside of Pinterest.

 

Why use Idea Pins?

Simply put, Idea Pins are more engaging and actionable. In one month, Pinterest saw 9 times the average comment rate on Idea Pins compared to standard Pins. They appear right at the top of the home feed, so your followers won’t miss them. Plus, Pinterest wants your Ideas Pins to be discovered by non-followers. So posting them regularly will get you noticed even more!

 

Done well, this new feature can help you gain followers, strengthen your brand image, and drive more traffic to your site 💪

 

 

I carry these two phones around with me just so I can see more Idea Pins.

 

What can you use them for?

  • Showing the real person behind the brand
  • Showcasing a collection of products
  • Showing your expertise on something
  • Step-by-step tutorial
  • Answering customer questions

 

Best Practices:

  • Tell a story
  • Use an attractive cover image
  • Use clear titles, descriptions, and hashtags for SEO
  • Use up to 10 tags to help Pinterest distribute your work
  • Include a call to action multiple times (without sounding spammy)
  • Shoot vertical video when possible
  • Know the specs

 

But Where Should I Focus My Efforts? 🤔

Don’t be spreading yourself too thin, now. You gotta’ lay that jam on nice and thick where it’s needed the most.

 

…mmmmm jam…

 

Fresh Pins

For Pinterest, a “fresh Pin” is any pin with a unique image or video. It doesn’t matter if you have multiple pins pointing to the same page or blog post. In fact, having multiple pins to the same URL only helps improve your SEO, drive more traffic, and reach different types of people.

 

You could have 4, 5, or 6 images pointing to each post, but you could also have 20 or 30 — there is no limit!

 

To reduce your workload, it’s best to use some kind of design template. If you’re an Adobe user, then you probably know that Photoshop and Illustrator work well for this. However, Canva is a great user-friendly design tool, and it comes with a buttload of free Pinterest pin templates

 

All you have to do is vary the text and images slightly. Also, try writing a couple headlines for each post to cut down on the unique designs you need to create.

 

Producing multiple pins with different layouts and headlines does something else for you too. It allows you to reach different types of people who are attracted to different types of aesthetics and phrasings. Not only that, but you’ll also be able to see which pins perform better than others — kind of like A/B testing your Pins!

 

 

I have no witty caption here… Mr. Perez says it all.

 

The Shop Tab

If you sell things, then get a Shop tab on your page — stat! This feature was introduced in April of 2020 and adds one more way for your products to be seen.

 

This tab gives pinners a dedicated area that makes it WAY easier to browse and shop in-stock products 🛍  and a Shop tab even appears in searches! This means driving more sales and more traffic to your site.

 

 

Hey, got any of dem Chuck Taylors?

 

What’s more, Pinterest also has a Verified Merchant program, so you may be able to get a blue checkmark on your page to show your credibility.

 

You may be asking:

“But how can I compete with the big brands selling on Pinterest?”

 

Well, my friend… you don’t have to, since 97% of the top Pinterest searches are unbranded. That means pinners are searching for generic keywords, not brand names. Yup yup… sellers of all sizes get the same opportunities to be seen and sell products on Pinterest 🤩

 

To get the Shop tab:

  1. Create a business account
  2. Add a data source
  3. Create product groups

 

After that, you can choose which product groups to feature on your profile.

 

Trending Content

Creating content and pins related to trending ideas can give your brand a nice engagement boost. It could also allow you to be seen by a new audience 👀

 

I’m not talking about becoming a meme-creator. That’s WAY too hard. I mean… the chances of jumping on the right trend at exactly the right time and creating a hilarious viral post is pretty slim. And then doing that consistently?! Forget about it.

 

Unless you’re reeeeeeeally good at that… just don’t do it. It’s a total time suck. And you could just end up spouting corny, tasteless humor or alienating your audience.

 

 

You don’t want to go out like that 😬

 

What I mean by “trending content” is — looking at which keywords are popular (or getting popular) right now. When tons of people are already talking about and searching for your content or products, then you have a MUCH better chance of being seen.

 

How Do I Identify Trending Content? 

 

There are a bunch of places to find trending content. But avoid scrolling endlessly through social media looking for what’s hot. Use one or two of these tools:

 

  • Pinterest Trends – see what people are both searching for and pinning
  • Pinterest Predicts – “A window into the future from the platform where people go to plan it.”
  • Google Trends — see what people around the world are searching for right now
  • Buzzsumo (freemium) – content discovery, research, and trend monitoring

 

 

I wonder if beanie babies are trending 🤔

 

Seasonal Content

This is a low-hanging fruit that can get you a lot of engagement. Themed giveaways, seasonal fashion, summer trip ideas, DIY crafts, holiday recipes… nom nom nom… pinners eat up seasonal content like there’s no tomorrow. 

 

And the best part is — it’s basically trending content that’s way more predictable! You know the exact times these topics will start trending, and you don’t have to do very much research for them… pretty kick-ass if you ask me 😎

 

 

’tis the season…

 

Start pinning this content at least a month or two in advance. Pins need some time to gain traction before they really start ranking. Maybe have a content calendar by your desk or on your computer — make it easy for yourself to start planning ahead of time.

 

Now, I know what you may be thinking…

 

“I’m not a food blogger and I don’t make crafts… how could I possibly create any kind of meaningful and engaging seasonal content?”

 

There are plenty of ways! You just need to know where your audience is at emotionally right now (which means doing some research). Remember, the people in your audience — especially the parents — celebrate holidays and enjoy the seasons just like everyone else. 

 

For example: maybe it’s late October, and we’re gearing up for Halloween season 🍁 This should remind people everywhere that fall has arrived with its colorful leaves and pumpkin-spice lattes!

 

Dive deep into understanding your audience and how might you reach their emotions around these times? Even if you do it in a subtle way… it’ll most likely help more than hurt.

 

One more thing — take a peek at engagement in your analytics, and zoom out. See where the peaks are. It may be worth focusing on the times of year you get more engagement naturally.

 

Consistency

Pinterest has said in the past that pinning consistently over consecutive months is the best way to build a dedicated audience. You can pretty much post as much or as little as you can handle, as long as the frequency is fairly consistent. 

 

Don’t be afraid of pinning too much, either… Tailwind — a Pinterest Marketing Partner — has said most of their successful members pin around 15–25 times a day.

 

Even if you only write blog posts once in a while… pinning consistently will get you more followers and engagement.

 

The Data

The data doesn’t lie. Use Pinterests native analytics to gain insights into your audience —so you’ll know what to serve them more of. You can see the engagements for all of your Pins, how they interact with your content, your best performing pins and boards, video pin stats, and more. 

 

… valuable stuff 

 

You can also use Google Analytics to see which pins your traffic is coming from, and which visitors are turning into paid customers. More than that, it shows how people click around your site and how long they stay on each page, etc. It’s a powerful tool to say the least.

 

👀 Peek at your data around once a month or so to see what’s going on in there. Knowing the numbers may make you want to adjust your content moving forward.

 

 

Creating Image Pins that Drive Clicks 💯 

 

For sooooooo many bloggers, Pinterest is their number one source of traffic. The thing is there are also soooooooooo many pins on this site, and standing out from the rest is a task in itself.

 

And zero people see your Pin, then zero people click it. Simple math…

 

 

He’s not wrong, tho…

 

Pinterest users can and do easily get lost in the sea of stunning visuals. It’s a fast game: you have maybe one second to get someone’s attention when they’re scrolling the feed. So make sure your pins are extraordinarily extraordinary! (Quick shoutout to Roger Hargreaves for that phrase 😉 )

 

Here are a few examples of great eye-catching pins. They’re not cluttered, the headlines are clear and easy to read, there’s nice use of color, and they all show attractive images.

 

 

And here are a few examples of not-so-awesomely-designed pins. It usually comes down to bad imagery, lack of contrast, clashing fonts, nowhere for the eye to focus, shitty headlines, etc. — or a combination of these things.

 

 

If you don’t have any experience in graphic design, then I recommend spending a bit of time learning the fundamentals. Knowing more about layout, graphics, color, and typography will go a long way in helping your images stand out.

 

Optimal Pin Sizes

Always, always, always create vertical pins – they perform best since Pinterest is organized in columns and 85% of Pinners use the mobile app.

 

Here are the optimal dimensions according to Pinterest:

 

  • Standard Pin: 1000 x 1500px (2:3 aspect ratio)
  • Long Pin: 1000 x 2100px (1:2.1 aspect ratio) — longer parts are hidden until the user taps to view the image
  • Videos / Idea Pins: 1080 x 1920px (9:16 aspect ratio)

 

Images

Choose clean and beautiful images that catch the eye and quickly convey what your pin is about. Make sure any photos or graphics you use are related to your topic and free from any copyrights. It’s also best to avoid photos that look overly stock photo-y — the more natural, the better.

 

 

How I feel about corporate stock photos 😐

 

Here are a few great sites where you can grab royalty-free images (and video footage). You can use these at no cost whatsoever, for personal or commercial reasons, even without the need for attribution! 

 

(Of course, supporting these photographers is always nice — why not send them a donation or at least follow them and share their work?)

 

 

Headlines

If you want more clicks and conversions from your pins, then include a clear headline on each one. Image-only and text-only pins are fine once in a while, but they tend to only get saved to boards and shared with friends. It’s the image + headline pins that get the clicks because they tell people what the content is all about. They encourage people to click through.

 

Each headline you write should make people feel like they NEED to click your pin. It should make them salivate while they anticipate reading the content that lies beyond.

 

 

We’re all just animals, after all…

 

This actually starts with your blog post headlines, since some (or most) of your pins will use the exact wording as your blog post title. Always write your article first before diving into a headline brainstorm. And don’t gloss over this stage. Spend a good amount of time coming up with different ideas that play to your audience’s emotions.

 

Headlines can make or break your content. Even with the best article ever, if your headline sucks, then your content simply won’t get read 😔

 

And if you don’t have a headline copywriting hat to put on, then study what goes into writing ones that convert (here’s a good video to start with).

 

Typography

The fonts you use should have enough contrast between them to create interest (e.g. thick and thin, short and tall, serif and sans serif, script and non-script, etc.)

 

Bold sans serif fonts are generally easier to read, especially on smaller screens, but if your main font is a serif, that’s fine too. Your most important words should be large and clear. Shorter, less important words can be smaller, thinner, lowercase, or set in your script font — for example: a, an, the, of, for, some, etc.

 

Ideally, you’ll be using your branded fonts — the ones you use on your website and everywhere else (more about brand style in the next section).

 

Don’t cram in too much text, either. It’s always good to give you text a little breathing room, a.k.a. white space.

 

If this all seems a bit daunting, watch this 6-minute crash course in typography fundamentals. It should be a big help getting to know the different types of fonts and how to use them.

 

 

What design without white space feels like 😬

 

Brand Style

Do you want to look more professional and have people recognize your pins at a glance? When people are scrolling their feed, do you want them to say, “Hey, I know that design… that’s Billy-Bob’s Music Shop!”

 

This is what having a unique and consistent brand style does for you 😎

 

You should always present a cohesive brand — use the same fonts, colors, patterns, textures, icons, elements, etc… on your website, on your social accounts, and of course on any printed marketing materials you give out.

 

Find a way to stand out from the rest. For example, you could use colors that are uncommon in your industry, or use a graphical element or mascot that helps people identify your brand. 

 

Also, your domain name or logo should be on every pin – no exceptions! In the event of a broken link or a bad repost, we’ll always be able to track down your article and find our way back to your blog if your info is on the pin.

 

To save time, I strongly suggest creating templates for your pin designs. All you’ll have to do is simply modify the text and the image without having to start from scratch every time. Remember, Canva has a bunch of free templates to use 🤘

 

Language and Keywords

Always make good use of the pin’s description. Not only should you use your keywords in the description, but you should also tell people what to expect after clicking the pin. (So many people fail at this.) You can include up to 500 characters, and the first 50 characters will appear in people’s feeds — so make those count.

 

Good copywriting skills will help you immensely here.

 

 

When your audience isn’t convinced they should click your pin.

 

Be sure to write like you speak, use the words your target market uses, and grab their attention somehow. Also, format the text using a bit to make it easier to skim: paragraph spacing, bold text, italics, emojis, etc. No need to go overboard — just draw the eye where you want it to go.

 

The key to marketing is providing great value. Try including a great tip or inspirational quote in the description — to encourage them and help them grow!

 

Also, use keywords in your filenames. If your topic is How to Refinish Your Coffee Table, then your file name should be How-to-Refinish-Your-Coffee-Table.png.

 

While we’re on the subject of language and keywords, it’s vital that you have a well-written bio that includes your keywords. It will bring you one step closer to being discovered.

 

Follow What Pinterest Says

Pinterest provides a bunch more great tips on making sure your pins perform well. Check out Pinterest’s Creative Best Practices page.

 

 

Bringing it All Together

 

People are consistently discovering new ideas, products, and brands on Pinterest — and they spend a lot of time shopping around for new things to buy.

 

Pinterest is a powerful visual search engine that helps users find exactly what they want from the platform. It’s up to you to create attractive and SEO-friendly pins, so you can show up in searches and make people actually want to click your pins.

 

Learning the fundamentals of design, typography, and copywriting will allow you to level up your pin creations and conversion rates. And using pre-designed templates will help you prepare more pins in less time.

 

Of course, you should always consider what makes the most sense for your brand and what best speaks to your audience’s emotions.

 

If you want to keep up with Pinterest’s ever-expanding list of features and the social media strategies that ACTUALLY work…

👉  Sign up for our twice-weekly private newsletter

 

We can help you stay ahead of the game and make your competitors extra jealous 😈

 

 

How to use Pinterest in a unique way

How to Use Pinterest in a Unique Way

We all want our Pinterest account to stand out amongst the rest, and therefore we put a lot of pressure on ourselves to throw our ideas out there and hope that our users connect with them.

Most of us forget in the excitement of the process that our job is to find a solution for the user’s problem.

Pinterest is an inspirational platform.

Users see it as a place they can go to get new ideas and inspiration that will help them in various ways.

This is great because it means that Pinterest is relevant in every field.

Whether you are a designer, chef, food blogger, photographer, fashionista, musician, or anything else for that matter, you should incorporate the following ideas into your Pinterest page.

Use the tips and tricks in this blog to take your Pinterest account to the next level.

Show Examples of Your Work

Is there any better way to advertise your work than to show examples of what you can do?

Whether you are an artist, interior designer, fashionista, or food blogger, you should utilize Pinterest to showcase why you are unique in your line of work.

This is particularly good for people looking to sell a product or service.

It is important for you to remember that pinners don’t like to feel like they are being sold to, so simply displaying a poster or pricing list on your Pinterest page will not do you any favors.

Instead, show the user how your items look on a model, how the recipe is put together, or show them some of your interior design creations to get them to trust you first.

Show Multiple Options for One Solution

People love feeling like they are getting something that is great value for money, whether it is a service or a product, which is why showing multiple uses for one solution is important.

For example, if you are a fashion blogger or a jewelry salesman, you should showcase one item with various outfits and styles to show versatility.

You can also do this if you are a food blogger or artist by photographing your artwork in multiple rooms and settings, or you can also show how many side dishes complement the main course recipe that you want to promote.

The more solutions your viewers can get for one specific problem, the more they trust your ideas and opinions, and they will look for more on your page.

Use Video Pins to Preview Content

Do you think that you are using video pins to benefit your page?

Video pins are short snippets of content that need to be used to entice people to click through your post and onto your page.

Use it as a preview by showing a teaser of what the users can find on your main page.

Pinterest users are very drawn to video content when it is done well, and as long as your video tells a story, it will do very well.

Don’t forget to add some text on the video pin, maybe in the form of a call to action and an arrow, so that the user remembers to click through to the rest of the content.

Step-By-Step Pin

Everyone loves seeing something come together, especially people struggling with a particular problem.

Step-by-step pins can show a recipe coming together, a piece of art being created, arts and crafts creations, and more.

There are plenty of ways to do this, and you can certainly experiment to see which of the step-by-step pins work for your target audience.

FAQ:

Do you still have a few questions that need answering regarding using Pinterest uniquely and interestingly?

Here is a frequently asked questions section for you to look through that should help you out.

Feel free to contact us directly too; we are more than happy to help you on your Pinterest journey.  Just reach out to hannah@digitallyapproved.com

Q: How can beginners make money on Pinterest?

A: Pinterest can be used as a marketing tool that will help promote your business.

Suppose you are a beginner to Pinterest marketing.

In that case, you need to ensure that you stay consistent, pin frequently, use the right SEO strategy, and showcase useful content for your target audience in order to see a monetary return.

Q: How do I know if Pinterest has changed its algorithm?

A: Like many social media platforms, Pinterest changes its algorithm more often than you would like without even letting you know that it has happened.

You will notice this as a decrease in followers and general pin interaction.

The best way to stay on top of this and stop it from affecting your business is by using a Pinterest marketing management company to manage your account and stay on top of changes.

Q: How do I know if my Pinterest account is doing well?

A: You can use Pinterest analytics to assess whether your account performs well and lives up to your expectations.

You should also compare Pinterest data with Google Analytics for your main website to see that it drives more traffic onto your site and grows your business.

Q: How many Pinterest boards should I have?

A: Pinterest is all about staying relevant and answering a user’s question most quickly and easily.

There isn’t a maximum or a minimum number of boards recommended by Pinterest, but you should have around 10 in order to offer a satisfactory amount of content and solutions to your users.

Let us know about your Pinterest marketing strategy, and let our team of professionals improve your business now!  Just contact me and help you out with any questions you may have: hannah@digitallyapproved.com

How to make pinterest work after their latest updates

How To Make Pinterest Work After Their Latest Updates?

Do you feel frustrated with Pinterest and all the latest changes and updates they’ve made?  If you do you’re most certainly not alone.  

 

If you’ve been using Pinterest for marketing then you’ll likely know that around March 2020 Pinterest gave us the heads up that they would start prioritizing fresh pins in the algorithm.  

 

They also talked about the new best practices which were all meant to reduce the amount of repins and increase the number of fresh pins on the platform.

 

As if 2020 hasn’t been hard enough. Just when you think you got the hang of this pinning thing, Pinterest goes and changes all the rules.  To make things worse, the new rules aren’t so clear either.  

 

Let’s have a look at some of the most important but not so clear guidelines Pinterest has given us and try to decipher what they actually mean.

 

What does Pinterest actually mean by ‘Fresh’?

 

So we need to ask ourselves ‘are they talking about fresh content?’ – The answer to this is yes (and no), it’s always great to create new content for SEO purposes as well as for Pinterest.  

 

But the fact of the matter is that if the content you have hasn’t ever been pinned to Pinterest then it’s considered ‘fresh’ in Pinterest’s eyes.  It doesn’t have to be brand new content. As long as it’s never been pinned then you’re good to go.

 

Does it have to be a new pin leading to a new URL or can it be the same URLs but a different picture and text? 

 

Although a new pin and a new URL is the ideal meaning of fresh, you can absolutely create a new pin with a different picture and new text.  

 

This is considered a fresh pin on Pinterest.  But whereas once you could put this pin on a number of different boards and each one would be considered fresh, nowadays the first board you pin it to is the ‘fresh pin’.  After that they are considered repins. 

 

Is pinning on different boards considered ‘fresh pins’?  And what about Tailwind tribes and smart loops, how does that play out now?

 

To be truthful the answer at this time is not entirely clear.  Pinning the same pin on to different boards is not considered ‘fresh’.  

But if this is true then the days of Tailwind are over because we won’t need them anymore.  

 

I think it would be a good idea to hang on to Tailwind and keep repinning with at least a week’s interval to different boards, but no more than five different boards.  

 

This is what I’m doing in the meantime until Pinterest says otherwise regarding Tailwind, which incidentally is one of Pinterest’s ‘trusted partners’.

 

How many boards should I pin my new pin design to?

 

Tailwind still keeps 10 boards in the list as the max allowed a number of boards for repins with intervals. 

 

Pinterest now indirectly lets content creators know about their best practices through the spam safeguard feature in Tailwind who is their authorized partner. 

 

Even though 10 is still the max allowed a number of boards, I would start reducing the number of repins to about 5 boards, as apparently these repins will be less and less effective over time.

 

If you save your pin to 4 more boards that have related but different keywords in the title, you’ll give your pin a chance to rank for additional keywords, regardless of the pin is considered fresh or not.

 

Is Tailwind still worthwhile using?

 

 

At this time (Oct. 2020) Tailwind is still an official Pinterest partner and it doesn’t look like Pinterest treats TW pins any different from the ones saved or scheduled with the Pinterest native scheduler. 

 

But you still need to use Tailwind in the right way and abide by the best practices in order to avoid Pinterest’s very relentless spam filters.  So it’s more a case of how you use this tool rather than if the tool is worthwhile using. 

 

What can I do if I’m following all the best practices but my numbers still keep going down?

 

At this point, I would say to keep on keeping on, at least for the next 3 months stick to a strategy that makes sense and is within the new guidelines.  Don’t keep chopping and changing your strategy or else you’ll never understand what works and what doesn’t.

 

Don’t forget that all those beautiful new pins you’re making might not be under the spotlight right now but they have every chance of being seen in the near future if you’ve done your KW research for the pin description correctly.  And they will be searched for indefinitely. 

 

Pinterest is having a kind of midlife crisis and is making some serious algorithm changes that may have affected your account, but these changes as frustrating as they are maybe only temporary and your numbers may very well come back up once the dust has settled.

 

Also going down the line I expect Pinterest to be more clear on what they are looking for from us content creators once they’ve figured it out themselves.

 

I believe that some of this confusion has been done somewhat on purpose in order to entice us to buy ads and “pay to play” so to speak, especially as Pinterest has gone public and has pressure from shareholders to make more money.  But at the end of the day, Pinterest needs content creators and pin creators in order to keep its platform fresh and interesting.

 

So bottom line, it’s not easy to put all that effort in and not see immediate returns but if you can keep up with the platform changes (more or less) and not let the recent updates ruffle your feathers too much then you will benefit from extra traffic, leads and income probably sooner rather than later.

 

If you want to benefit from Pinterest but it’s taking way too much of your time and patience then consider using our services at DigitallyApproved.com and let our team of strategists, designers, and SEO experts take your Pinterest marketing to the next level.

Why You Shouldn’t Throw In The Towel When Pinterest Changes It’s Algorithm (AGAIN)

Why You Shouldn’t Throw In The Towel When Pinterest Changes Its Algorithm (AGAIN)

Pinterest marketing can be very frustrating at times, especially when you think you just got the hang of it and you’re slowly but surely climbing the Pinterest Serps and your pins are finally being seen and you’re getting some decent engagement…..  

 

Then……..BANG!!!

 

You’re knocked out of the race (or so it may seem) only to be told that all of those ‘best practices’ you’ve been doing are now outdated and Pinterest has again updated their algorithm.  

 

That wouldn’t be so bad if Pinterest were a little more transparent and told you what they want from you, but their vague hints into the ‘new’ best practices leave you feeling like you might not understand their language anymore (nevermind try to make sense of it!).

 

They are 100% dropping the ball with communication and sending majorly mixed messages. 

 

Here at Digitally Approved, we’re not getting wrapped up in it. For the most part, nothing has changed – they’ve just reinforced their desire for “new”.

 

We *get* that they can’t say exactly how they rank pins. And even if they wanted to it would probably change before they even communicated it. And we understand they can’t give detailed advice to individual accounts.

 

But….

 

What we DO know is that Pinterest most definitely works because we HAVE seen the results.

 

In fact, the potential traffic that Pinterest can send you is high quality and you can get lots of it at a much faster rate than you could with Google. 

 

We also know that it’s not good to put all our eggs in one basket.  Especially when you have an internet business, or actually any business, it’s a very good practice to diversify your traffic and income.  I think this makes sense now more than ever with the world being in such a vulnerable insecure place. 

 

So how do you keep spinning on that hamster wheel when it feels like you’re not being productive?

 

 

First of all, you need to remember that Pinterest is a Search Engine and not a Social Media Platform.  Once you get that, things become A LOT clearer.  Because (and this is the good news) if Pinterest is a Search Engine then the pins you make are here to stay 🙂  

 

They have the potential to be searched for and found for many years to come.  It’s not like other Social Media platforms that rely on your audience seeing your content at that moment when you post it and if you’re lucky you get a few likes and shares and that’s it.  Although Pinterest also includes that element, it is definitely not the be-all and end all of that beautiful pin you created.

 

Secondly, Pinterest is kind of following along in Google’s footsteps.  Although to tell you the truth I don’t think Pinterest knows what it wants to be when it grows up… Google, Instagram, YouTube……. But whichever one it is it’s most definitely looking for high-quality pins and high-quality content on your website.  

 

What does all of this mean for us Pinterest Marketers today?  

 

 

It means that you can no longer rely on beautiful pins alone to get you that traffic.  It needs to be a combination of great fresh content and beautiful fresh pins, as well as some serious keyword research for your pin description which is working behind the scenes to get you seen.  You also need to be constantly making new pins that lead back to the amazing content you’ve created.

 

Yes, Pinterest wants to make its users experience the best it can be.  And they can do that by providing the Pinterest user with beautiful quality pins and quality content.  

 

As this is a relatively new concept for Pinterest I believe that it’s presently testing it’s new technology to find that quality content and sometimes it makes mistakes and isn’t 100% accurate, which for the Pinterest Marketer can be very frustrating because a website can be marked as ‘spammy’ when actually it’s a very decent website which is producing high-quality content.

 

But when you keep at it and you show Pinterest that you are a serious Marketer or Blogger, eventually their systems and algorithms will get that and they’ll recognize you for the long haul and will even help you reach more people and consequently get more traffic.  Once you become one of Pinterest’s ‘trusted’ sites and you give them the quality that they’re looking for, the whole ball game changes.

 

Here at Digitally Approved we work with and have tested scores of sites and seen that the slow, long haul, excellent quality approach works the best. Along with a fair share of patience 😉  By constantly pinning beautiful new pins that lead back to beautifully created content you can be pretty sure that the ‘hamster wheel’ will produce the results that you are looking for.  

 

Digitally Approved Case Studies 

 

We have seen beautifully designed pins that took between 20-40 weeks to ‘take off’, just like the well known Google sandpit in a way.  But when they do take off they can bring you a ton of great quality traffic that will leave you feeling glad you didn’t throw in the towel.

 

Take this site for example:

 

 

The progress made here was simply from being consistent in creating high quality pins with the right SEO pin descriptions as well as the site itself having high quality content.  No hocus pocus, no black hat SEO tricks, just very good quality pins and content and a great pinning strategy.

 

Or this one for example:

 

 

 

The blue line is this year and the orange line last year.  And this is only the beginning because this site has a ton of great quality content to share.

 

And this one that is constantly getting more than 1500 click-throughs a day:

 

 

Yes! all of the above examples are actual clicks through to the site.  No vanity metrics at all.

 

To Sum It Up

As you can see Pinterest is still working 🙂  And can most definitely get you that organic traffic you’ve been dreaming of.

 

The fact is that if you’re a blogger, an entrepreneur or a small business owner, and you haven’t yet discovered the power of Pinterest, then you’re missing out on traffic, leads and income!

 

Yes. We know it’s very time consuming, and the learning curve is a big one. You simply can’t do everything by yourself when you have so many other things you need to do to invest in your business. As the saying goes, “you can do anything, but you can’t do everything!”

 

So if you’re struggling with juggling it all then it’s time to check out our very reasonable packages at DigitallyApproved.com, the only place where you’ll find a package that includes pin design and pin descriptions. 

 

Let us help you get on the Pinterest bandwagon without the hassle of doing everything yourself.